Hospitality

Our mission is to achieve significant growth by forming strategic partnerships that allow us to manage and acquire properties, and work with under-performing hotels to position them for growth advancement. We are leaders in the field of hospitality management and have a proven track record of success and are aiming to become one of the leading owner managed Hotels in European prime destination cities.

Our culture is one of shared values and goals – promoting honesty and transparency in everything we do, and diligently driving value for the assets we manage. We have an owner-centric vision – maximizing the long term return on investment by improving and developing:

• Guest Satisfaction

• Open and Free Flow of Information

• Associate Satisfaction

• Profitability

• Accountability that has fuelled our success and helped us develop the long-term business relationships we pride ourselves on.

Development and implementation of a comprehensive, measurable marketing and sales plans ensure that the properties are correctly positioned. Focusing on market share growth is the key to success.

Intersel approach is proactive, with the local teams we develop quarterly sales and marketing and promotion action plans for strategy and accountability. We provide market analysis, e-commerce and additional sales support to the field sales staff at the individual properties. Together with the Marketing and sales team we identify new opportunities and segments of the market. We further utilise search engine optimization, eCommerce direct marketing and social media monitoring,

As a result, our hotels consistently achieve strong RevPAR market share growth by focusing on specific segments that pertain to each hotel.

Our centralized revenue management approach ensures that we maximize revenues across all channels and have the right strategies in place to obtain market share growth and drive profitability,

Our revenue management practices focus on identifying trends early in the cycle and maximizing these opportunities: Weekly comparisons and analysis are prepared and discussed on site or over the phone, frequently, we tend to meet with revenue manager

The hotels are managed on daily business through the property level manager that we appoint, monitor and control (as much as a monitoring exists on all the property level departments through direct reporting to us: housekeeping reports to Andres, Maintenance reports to Jean, Sales and Marketing, Revenue management, administration and HR reports to Paul and Yekaterina and Operations as well F and B report to Andres Encinas, Cost Control to Ralph Kairouz and the Finance Dpt. reports to Salim Khoury; HR is usually managed at property level as we operate in different jurisdictions.) We provide full field operational management support to each property through frequent property visits, weekly property conference calls and timely reporting. Thorough operational audits ensure that all corporate and franchise procedures are being followed and budgetary goals are being maximized.

The Hospitality Team is made additionally of:

• Jean Yared, previously was a head of Real Estate in MBI and Partners, and earlier worked for CPI Group. He holds an undergraduate degree in Structural Engineering from the French University in Beirut.

• Jean Zwein is a senior architect with more than 15 projects already executed and delivered in France, the Middle East and Nigeria. He graduated from the American University in Paris.

• Andres Encinas is a senior hospitality management professional who worked with Melia as a regional Manager for more then 20 years.

• Ralph Kairouz is an expert in operations and cost control. He has more than 10 year experience in several operational and financial functions.

We provide support to achieve increases in revenue, identify expansion opportunities, and utilize our resources to assist owners with all aspects of property management.

We are dedicated in assisting hotel investors in maximizing the value of their assets. We believe that through marketing and operational analysis, capital expenditure planning, and strategic asset positioning, we can optimize market penetration and control costs to maximize ROI. Together we are working to create value.

We are aiming to add 2 hotels per year for the coming years, and then grow much quicker, as we would like to stay manager and part owner. We are targeting major European cities, London Paris and Vienna are our next destinations and we are studying a development in emerging markets like Lagos, Nigeria. We are actively searching for new opportunities through communication with our regular partners, brokers, and financial institutions including banks and investment funds.

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